There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Hyper With IPG Mediabrands’ Geomentum IPG’s Mediabrands announced a new unit (or practice) today called Geomentum.

Just one day after Beasley Media Group released a dismal FY 2025 earnings report and Spanish Broadcasting System indicated it is moving ahead with a voluntary Chapter 11 bankruptcy filing, BIA ...

As Q2 earnings season comes to a close for radio, many broadcasters are looking for revenue relief after an admittedly frustrating quarter. Yet there is no respite in sight, according to BIA Advisory ...

U.S. local advertising is estimated to rise 8.1% to $184.5 billion this year, driven by “stronger-than-expected” digital mobile, social media, and connected TV (CTV), according to BIA Advisory ...

CHANTILLY, Va.—BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025), projecting total local ad revenue to reach $184.5 billion, reflecting approximately 8.1 ...

(Sponsored) Local radio audience and revenue growth. Imagine a new technology to achieve this that has doubled buyer familiarity and interest in just five years. Buyers’ intent to spend more on radio ...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...