The hero color, it had been previously reported, could be dark red. “the information we’ve heard suggests that Apple has been working on a Dark Cherry option to serve as the headline new color for the iPhone 18 Pro and iPhone 18 Pro Max,” Macworld said.

Compare iPhone 17 vs 17 Pro vs 17 Pro Max. Discover the key differences, features, and which model offers the best value before you buy.

Apple is expected to unveil the iPhone 18 Pro Max in September. Here's a look at all the changes that Cupertino based tech giant could be planning for the upcoming flagship device.

NASA’s Artemis II mission shows the iPhone 17 Pro Max capturing real images from space, signaling a shift as consumer devices begin to complement traditional cameras in extreme environments beyond Earth.

Phone 18 Pro leak outlines a September launch and an A20 Pro 2nm chip; the changes point to better battery efficiency.

The upcoming iPhone 18 Pro Max and iPhone 18 Pro are expected to launch in September, bringing several upgrades over the current iPhone 17 Pro models.

Apple's iPhone 17E vs. iPhone 17, Air, Pro, Pro Max: Comparing the Full Lineup

They line up with the previous leak. The four colors in which the iPhone 18 Pro (and, presumably, the iPhone 18 Pro Max) will launch have been outed

iPhone 17 Pro Max Discount: The dust around the iPhone 17 Pro Max is still far from settling, and the device continues to stay in the spotlight even after its launch. While the upgrades this year are more practical than dramatic,

After testing the entire iPhone 17 lineup, here are the reasons why I'm holding out for the iPhone 18 over the superior iPhone 18 Pro models.